Fit first
The right shoe depends on your foot, your stride and how you plan to use it.
Running & walking
Every great run starts with the right fit.
BlueMile began as a specialty running store built around one idea: the right shoe and good advice make every mile better. That idea is back, for runners and walkers everywhere.
Built on fit and expertise
Specialty running stores earned their loyal customers the same way: by watching how people move, listening to how they feel and fitting them in shoes that work for their bodies and their goals.
BlueMile is bringing that expertise to a new generation of runners and walkers, starting with honest advice and growing into gear, events and community.
What BlueMile stands for
Runners and walkers
Walking is a great way to get moving, and it deserves the same care.
Every level
From first mile to first marathon and beyond.
Honest advice
Recommendations based on what works for you, not what is trending.
Community
Group runs, fun runs and local events that bring people together.
Long-term health
Smart progression that keeps you moving for years.
Know how you will use it
Daily training, long runs, races, trails and walking each favor different shoes. Start with where and how often you will be on your feet.
Fit beats features
Look for a thumb's width of room in front of your longest toe, a secure heel and a midfoot that holds without squeezing. Try shoes later in the day, when feet are slightly larger, and with the socks you run in.
Replace them on time
Cushioning wears down with use. Many runners replace shoes every few hundred miles, or sooner if they notice new aches or visible wear on the midsole.
Frequently asked questions
How do I know if my running shoes fit?
You should have roughly a thumb's width of space beyond your longest toe, a heel that does not slip, and no pressure points across the top or sides of your foot.
Are running shoes good for walking?
Many are. Walkers often prefer stable, well-cushioned shoes with a smooth heel-to-toe transition.
How often should I replace running shoes?
Many runners replace them every few hundred miles. Replace them sooner if the cushioning feels flat or you start noticing new aches.
What is gait analysis?
An observation of how you walk or run, often on a treadmill or video, to help choose shoes that suit your stride.
About us
Led by Albert & Elie Fouerti
bluemile.com is part of the Fouerti family of companies, led by brothers Albert Fouerti and Elie Fouerti. Based in Brooklyn, New York, they invest in and operate businesses across real estate, property management, appliances, home goods and sporting goods.
Published by BlueMile
Join the BlueMile community
Questions about fit, training, events or partnerships? Send us a note.
Brooklyn, New York